COVE Launches #DreamKOSTIRL, Overcome the concerns of Gen Z when you want to start boarding

Jakarta, 12 June 2025 – Understand the challenges and worries that Gen Z encountered when looking for ideal residences in overseas, Small bay, Property Technology Company (Proptech) which carries the concept of “Flexible Co-Living”, launches a special campaign titled #DreamKOSTIRL. Through the campaign which will take place on June 13 to July 13, 2025, Cove will make it happen Dream Boarding IRL (in real life) or dream costs the result For Gen Z who want to start overseas with various special offers such as boarding rental discounts, community events, and Grand prize Interesting from leading brands.

“In the transition to life as an adult, often Gen Z is confronted with demands to migrate, both because the location of the university and the place where they start a professional career. Residentials such as boarding are an integral part of this transition, as more than 85 percent of the occupants of the COVE state that the reason they live in the boarding house is for the purposes of college and work. Therefore, we present a campaign #DreamKOSTIRL To support the Z gene who want to start their overseas life, convincing that living independently as a boarding child can still feel comfortable, safe, and full of excitement, “said Dian Paskalis, Director of State Growth and Vice President of the Online Marketing Regional, Cove.

In the middle of 2025 it can be estimated that more and more Z genes will start living in overseas, especially with more than 280,000 prospective students who passed SNBT and an increase in the workforce of 3.67 million per February. In overseas, one form of residence that is a choice is boarding, bringing good new enthusiasm when going to decorate a room, meet new people, and start living independently. But behind that optimism, Latest Cove Survey Identifying a number of preferences and concerns of the Z gene in finding boarding.

Distance, facilities, and boarding prices are the top priority of Gen Z

According to an internal survey conducted by Cove in 2025, almost 40 percent of the occupants of the COVE are currently the Z Gen, the generation that is pursuing a high level of education or in the early stages of their professional career. The majority of them decided to stay in the boarding house for work reasons (62 percent), followed by student accommodation needs (30 percent). The majority of them are from Jabodetabek, as well as other cities in Java and Sumatra.

In finding boarding, 55 percent of the Z gene makes the facilities and boarding distances as the main consideration. They look for boarding houses with a budget of Rp2 million to Rp5 million, with the main preferences of boarding in the South Jakarta area (34 percent), West Jakarta (19 percent), and Central Jakarta (18 percent). However, there are three main difficulties faced by Gen Z when looking for a boarding house, namely a less strategic location, incomplete facilities, and room prices that are not in accordance with the budget.

Gen Z, it’s time for you to realize #DREAMKOSTIRL!

In answering the concerns of the Z genes related to residences when they want to live independently, Cove presents various special offers to realize the dream boarding come true! Prospective students and young professionals can start their overseas journey with boarding offers from Coves at special prices starting from Rp1.9 million Only, suitable for those who still have a limited budget. With this price, prospective occupants can get the experience of boarding living together Exclusive with a rental price that includes a ready-to-live room with complete furniture, weekly cleaning, janitor in every property, security personnel, stable internet, charming room interiors, and strategic access to various universities, office areas, and other strategic points in Jabodetabek, Bandung, Bali, and Surabaya.

Not only monthly rental discounts, this campaign also presents special promos for ordering daily rooms, facilitating access to accommodation for families or close relatives of prospective residents when accompanying the transfer process to the Cove. Not only that, every prospective occupant who places a monthly room order during the campaign period will get the opportunity to win Grand prize with a value of more than Rp. 5 million that can support their daily lives as boarding children from well-known brands, such as suitcases from Baller, new shoes from Puma, along with a special discount voucher from Lalamove And Halodoc.

Gen Z who want to start overseas also does not need to worry about lonely, because the Cove will present various interesting exclusive community activities such as sports, workshop lifestyle, and event Network For residents of the Cove to fill spare time with exciting activities while building connections with other occupants.

Ready to face the world and realize #DreamKOSTIRL Your version with Cove? Find more boarding rooms or living together Dream in Cove.id.

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About Cove

Cove is a property technology company (Proptech) which carries the concept of “Flexible Co-Living” in a variety of ready-to-live properties with complete facilities and strategic locations. At present, Cove has been present in more than 150 locations inhabited by 30,000 people in Indonesia every month, both monthly and daily.

Founded in 2018 in Singapore, Cove has been present in several major cities in Indonesia since 2020 and has been operating in Japan and South Korea. Cove applications can be downloaded at Application store And Google Play. Get the latest information from COVE via Cove.id/press, Instagram @cove_idAnd Tiktok @cove_id.