Gaming marketing used to rely heavily on two channels: paid media and advertising. It no longer describes how a gamer in Rio de Janeiro or Mexico City today discovers a new title and decides whether it’s worth investing ten hours of their time. They turn to the trusted voice inside their phone. On stage at … [Read more…]
The scent of fragrance and the spirit of creativity enveloped the event Aroma and Soul Cove with Jivan which was held on Saturday, July 12, 2025, at Cove Prima. This event presents exciting and educative experiences in the world of fragrances, in collaboration with Jivan (@jivan.id)A known as the playful and artistic approach in concocting … [Read more…]
The HTML view within Gmail, that many users still use, and which presents your mail in a pretty basic, barebones format, will be dead by end of January next year. Google didn’t announce anything as such, but updated their support page to reflect the same. “You can display Gmail on your browser in Basic HTML … [Read more…]
In a development that could possibly result in further alienation of user, social media giant X will not be making audio and video calls available to all users. According to a report from TechCrunch, both the new features will only be made available to users who have purchased a membership to X Premium, the erstwhile … [Read more…]
Since the introduction of ChatGPT, generative AI has been hailed as a cornerstone of the AI sector, and its popularity has been rising by the day. It has also seen a host of AI chatbots being rolled out, and it is not just the likes of Microsoft and Google who have been working on this. … [Read more…]
If Sundar Pichai’s Google I/O keynote wasn’t enough of the “AI” dose for you, there’s more incoming, this time from YouTube. The video platform announced a slew of new features, almost all driven by AI or generative AI in some manner or the other, and mostly focused around making lives easier for creators. Additionally, YouTube … [Read more…]
Cisco is adding a mega deal to its growing list of acquisitions, with security major Splunk joining in. The communications behemoth announced it is acquiring cybersecurity major Splunk in a $28B deal. Upon close of the acquisition, Splunk President and CEO Gary Steele will join Cisco’s Executive Leadership Team reporting to Chair and CEO Chuck … [Read more…]
In a world where content choices are abundant, Amazon has just unveiled a series of exciting updates to its popular Fire TV lineup. From the looks of it, Amazon’s new enhancements are designed to make your TV time more enjoyable, navigable, and personalized, and generative AI — ofcourse — will be leading the way. One … [Read more…]
WhatsApp may have become a household name when it comes to instant messaging and social media, but when it comes to digital payments, it hasn’t really managed to hold a candle to the likes of PhonePe, Paytm, and Google Pay. Meta, WhatsApp’s parent company, has been actively working to rectify this, and now, it is … [Read more…]
A social media strategy is a plan for how a business will use social media to achieve its marketing goals. It should be specific, measurable, achievable, relevant, and time-bound (SMART). To create a social media strategy as a key component of a broader digital strategy, businesses need to consider the following steps: Define their objectives: … [Read more…]